3 min read Boys

Equal Pride

LGBTQ+
LGBTQ+

GET TO KNOW OUR BRANDS

Joel Kim - Out Traveler
Trinity K. Bonet - Plus Magazine

OUR WORK

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THE LGBTQ+ MARKET

  • The buying power of LGBTQ+ adults is $1.4 trillion in the U.S. and $3.9 trillion globally (The Pride Co-op Q+ Report 2022 / LGBT Capital 2020)
  • 85% of LBGTQ+ people report that they have used a video streaming service in the last 30 days, compared with 74% for the general population (Nielsen 2021)
  • 42% of LGBTQ+ have a household income of over 75k (Nielsen 2021)
  • More than 40% of LGBTQ+ streamers spend 3 or more hours per day on social media and are 44% more likely to have spent 5+ hours a day on social media. (Nielsen 2021)
  • 67% of LGBTQ+ couples chose mostly LGBTQ-friendly vendors and some LGBTQ-identified vendors. (Gay wedding institute in partnership with Community Marketing Insights 2018)

EQUALPRIDE’S REACH

We reach more users per month than any other LGBTQ+ media brand, including:

  • 7.8MM+ monthly unique users (Google Analytics)
  • 3.5MM+ fans and followers on social media (All social platforms combined)
  • 1.7MM Facebook fans
  • 690K Twitter followers
  • 850K Instagram followers
  • 1.7MM+ print readership

As of January 2023

equalpride’s digital audience is:

  • 6X more likely to have completed graduate school
  • 2.6X more likely to be having a baby in the next 12 months
  • 2.3X more likely to be a millennial
  • 2.3X more likely to use social media daily
  • 2.2X more likely to get married in the next 6 months
  • Has an average household income of $78,000
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